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Appeon and Novalys Announce Co-Marketing Partnership

 

SYNOPSIS:
Novalys and Appeon have forged partnership to jointly market their respective software products for the Sybase PowerBuilder RAD tool. The partnership is aimed at leveraging the strengths of Novalys and Appeon in their respective regions and product lines to ensure uniform awareness throughout the worldwide PowerBuilder community.

 

Hong Kong, September 4, 2007
Appeon, a global provider of software and IT consulting services for modernizing the enterprise, announced today that it has forged partnership with Novalys to jointly-market Visual Expert® together with Appeon® for PowerBuilder® globally.

The partnership is aimed at leveraging the strengths of Novalys and Appeon in their respective regions and product lines to ensure uniform awareness throughout the worldwide PowerBuilder community. Under the new partnership, Novalys and Appeon will cross-promote its products on their respective Websites, newsletters, and email communications. Also, free evaluation versions of Appeon for PowerBuilder and Visual Expert will be distributed across the user base of the two companies.

"Appeon and Novalys are two major players of the PowerBuilder ecosystem. Appeon has a strong base in North America and Asia Pacific regions, while Novalys is more prominent in Europe, Central and South America. Our partnership together will increase the worldwide visibility of our mutual products, as well as produce an extended and more valuable offering for our mutual client base." said Christophe Dufourmantelle, CEO of Novalys.

"Appeon and Novalys offer extremely complementary products with the same goal in mind, helping software developers to get much greater productivity from PowerBuilder. By combining our marketing forces, we can ensure a common worldwide awareness for both products. We are very excited to be working closely with Novalys, and look forward to more collaboration in the future." said Armeen Mazda, President and CEO of Appeon.

About Appeon

Appeon, a Shell Electric (HKSE: 0081.HK) company, is a global provider of products and services to modernize the application architecture of enterprises. The products and services dramatically reduce the time, cost and risk associated with developing and deploying mission-critical software applications. Appeon has helped breathe new life into the IT architecture of hundreds of enterprises worldwide. (www.appeon.com)

About Novalys

Novalys is an international Software Vendor. The company designs development tools since 1998. Its products are dedicated to PowerBuilder, PL/SQL, Transct-SQL, .NET and VB developers. Novalys headquarters are located in Paris, France, with offices, subsidiaries and local distributors in 20+ countries. (www.visual-expert.com)

 

 
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